Hoping your year is coming to a successful close. Ahead of targets? Just behind? It’s hard to calibrate, and commit to, annual goals at budget time. Our team spends an awful lot of time conjuring up scenarios, often 14-15 months in advance, to predict where we will end the following year at. While the year isn’t quite over, I am happy to let you know that we are exactly on (an aggressive budget) target of where we told ourselves we could be. The mantra of “Plan Your Work, Work Your Plan” rings true as we embark on this process yet again for 2025.

While the books aren’t quite wrapped up for 2024, we are ecstatic for our immense growth as a company during these last 12 months. As an enterprise, we have seen growth in nearly every segment. Sure, some are more juiced up than others, but as a whole, we are ending another awesome year at TrueNorth Companies.

Specific to First MainStreet Insurance (FMSI), a division of TrueNorth, good things continue to come our way. By the year’s end, we will have achieved our annualized revenue goal and made key milestones with a large variety of projects. We have added a ton of amazing talent, both organically and via new partnerships, and we are gearing up for yet another amazing year ahead in 2025.

First MainStreet Insurance is pleased to announce the formation of 2 new partnerships!

First, coming from Des Moines, Iowa, is Downtown Insurance. Jeremie Jordan becomes our newest partner inside of FMSI and has joined forces with us as we continue to strengthen our team. Jeremie has been the proud owner of Downtown Insurance for many years and comes to us a keen eye on future growth. Jeremie is a polished business owner and will bring many more years of entrepreneurial spirit to our platform.

Our next addition is a new partnership with Lane Insurance, located in Norwalk, Iowa. Mike Lane became a partner with FMSI on December 1^st and has proudly run a thriving firm for many years. Located in one of the fastest growing cities in the state, Lane Insurance will be a massive addition to the FMSI family of agencies. For more than 45 years, the team at Lane Insurance has been a staple in their community. This is yet another generational-owned agency with Mike’s father owning the business for years before Mike took over the reins. The legacy continues through Mike and he is also blessed to have not only his son, Dylan, involved in the business, but also his wife (Jill) and brother (Jim). A true legacy agency that we are proud to now call partners.

TrueNorth Legacy Foundation Spotlight

The TrueNorth Legacy Foundation, a private foundation (501c3) established in 2021 by TrueNorth Companies L.C., is proud to have completed its second annual grant cycle and announce the distribution of $527,000 to community causes in 2024. The foundation’s board was honored to approve grant funding above and beyond plans for 2024, due to additional generosity of individual contributors.

Grant recipients were chosen based on three key criteria: 1) Demonstrated need and future vision of a transformational gift; 2) Alignment with the Legacy Foundation’s core pillars of Children & Education, Vibrant Communities, Emergency Response & Preparedness; 3) Championed from within the TrueNorth Companies and First Mainstreet, Inc. colleague base.

3 FMSI Recipients were award grant funding from the TrueNorth Legacy Foundation:

• Kolton’s Courts, Capital Campaign – North Side Insurance in Centerville, IA
• Redeemer Lutheran Preschool & Daycare, New Facility Capital Campaign – Edwards-Brandt & Associates in Mason City, IA
• Iowa Dental Foundation, Iowa Mission of Mercy Program – McFadden Insurance Services in Altoona, IA

“We live, work and play in amazing communities with all kinds of good things happening,” said Matt Evans, President of the TrueNorth Legacy Foundation Board of Directors. “I am incredibly proud to complete our second annual grant cycle with the TrueNorth Legacy Foundation, demonstrating how our giving pillars and grants create meaningful support and investment with organizations making a real difference.”

To learn more, please visit www.TNLegacyFoundation.org

As we wind down the year, we are excited to push forward on some remaining projects that we are wrapping up, plus a full pipeline of pending deals in early 2025. Looking back on 2024 will create many pleasant memories for us all. We were fortunate to have 11 agencies already come on board, with a few more to close in the coming days, this will go down as our best year yet. Looking forward to recapping the achievements after the new year.

Should you be interested in our platform and would like to learn more, please do reach out. It would be a low-pressurized, private conversation and would allow you to uncover just why we have grown so quickly with high-caliber agencies.

Dan Driscoll
Vice President of Strategic Expansion and M&A

DDriscoll@truenorthcompanies.com
319-739-1444

69 locations across 4 states with over 270 colleagues and counting…